Veriff Competitor Comparison

The Objective

The competitor comparison campaign aimed to position Veriff as the leading identity verification solution by highlighting its advantages over key competitors like Onfido, Persona, and SumSub. The goal was to provide potential customers with clear, data-driven comparisons that demonstrated Veriff’s superior coverage, speed, automation, and fraud prevention capabilities.

Comparison table showing verification features and benefits, including supported documents, languages, Arabic characters, countries, verification process, response time, fraud prevention, crosslinking, fraud mitigation, and anti-fraud flows for Veriff and Onfido.
Close-up of the Veriff logo with stylized letter N.
Comparison chart with four company logos: Veriff at the top, followed by Sumsub, Persona, and Onfido.

The Approach

Data-Driven Comparisons:
The strategy focused on factual, side-by-side feature breakdowns to highlight Veriff’s strengths. Key differentiators included document coverage, language support, response times, automation, and fraud mitigation.

Visual & Scannable Format:
Infographics and comparison tables were used to ensure the information was easily digestible at a glance, allowing decision-makers to quickly assess Veriff’s advantages.

Customer-Centric Messaging:
Instead of focusing solely on technical specs, the content emphasized how Veriff’s features translated into business benefits—such as increased conversion rates, reduced operational costs, and enhanced security.

Competitor-Specific Positioning:
Each comparison was tailored to address the unique weaknesses of a competitor. For example:

  • Against Onfido, the focus was on Veriff’s automation, speed, and broader document support.

  • Against Persona, Veriff’s global reach and expert verification specialists were highlighted.

  • Against SumSub, Veriff’s efficiency, biometric security, and cost-effectiveness were emphasized.

Comparison table showing features and benefits of Veriff and Jumio, including cost mitigation, global coverage, fraud prevention, partnership support, and onboarding costs.

The Process

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Market Research & Data Collection

Gathered product specs, feature lists, and customer feedback from Veriff and competitors.

Consulted internal experts for insights on Veriff’s competitive edge.

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Content Development

Created structured comparison tables to visualize key differentiators.

Wrote supporting copy explaining the business impact of Veriff’s advantages.

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Design & Optimization

Developed visually appealing infographics and landing pages.

Ensured content was mobile-friendly and easy to scan.

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Distribution & Promotion

Published on the Veriff website and sales materials.

Shared through LinkedIn, email campaigns, and industry reports.

The Results

A comparison chart for Veriff features, showing capabilities like global coverage, supported languages, verification specialists, fraud prevention, and customer support, with columns labeled Feature, Veriff, Persona, and Details.