Rose Digital Rebrand

Role

Content Strategy

Team

Nicole Riemer, Strategy & UX/UI Design

Stano Bagin, UI Design

Sanzil Madye, Engineering

Duration

10 Weeks

From Strategy to Launch

The Challenge

Due to organizational shifts, the ROSE website remained a static landing page for over a year, leading to a disconnection between the company and its audience. This extended period of uncertainty resulted in a few key challenges:

Extended Lead Engagement: Potential clients needed more time to understand ROSE's capabilities, which slowed down the conversion process and hindered new business opportunities.

Recruitment Difficulties: The lack of a clear, dynamic digital presence made it harder to attract and retain top talent, as prospective employees couldn’t easily grasp the scope of ROSE’s work or its innovative approach.

Stagnant Lead Generation: Without a robust content strategy or clear messaging, organic business leads dwindled, leaving the company reliant on passive inquiries.

A digital collage of various web page mockups featuring profiles, success stories, and fashion content, with a focus on clean, modern design and diverse visual elements.

The Content Strategy

The content strategy for the rebrand is focused on addressing these challenges through clear, engaging, and targeted messaging across the new website. The main objectives are:

Clarify Service Offerings: Develop content that clearly communicates the range of services ROSE provides, breaking down complex offerings into accessible and engaging narratives. This will ensure visitors immediately understand the value and expertise ROSE offers.

Showcase Real-world Examples: Use case studies, projects, and examples to demonstrate how ROSE applies its services in practice, offering concrete proof of success and capability to prospective clients and partners.

Leverage Augmented Reality: Highlight ROSE's innovation in AR by creating interactive and visually engaging content that showcases how AR is integrated into their services. This will provide a deeper understanding of the technology and its practical applications.

Incorporate Social Proof: Include testimonials, client success stories, and partnerships to build credibility and trust, establishing ROSE as a reliable and proven partner for prospective clients and employees.

Multiple mobile app screens showcasing various designs and content, including a charity story, a fashion brand, a corporate presentation, and a personal profile.

The Results

Collection of mobile app screens displaying various content such as welcome message, articles, a meeting profile, FAQ, and promotional images, with designs focused on fashion, technology, and community engagement.
A 3D-rendered sneaker in a virtual grid environment with overlay text that reads 'Helping You Build In A New Dimension' and navigation menu options at the top.
A webpage for Nicole Riemer with a photo of her sitting on a wooden chair, right of her personal description and expertise list, top navigation menu, and some project contributions below.
Website homepage for ROSE, a digital agency, with navigation menu, headline about innovation, a section introducing Evan Rose as founder and CEO, with a photo of Evan working on a laptop in a casual setting.
Screenshot of a website homepage for a company called ROSE, featuring the headline 'Calling the Curious' and a paragraph about seeking knowledgeable, passionate individuals. The page includes a section titled 'Our Values' with icons and descriptions of the company's core principles such as experimenting, collaboration, design focus, and continuous learning. The top navigation menu has links for About, Services, Work, Insights, Team, Careers, and a blue button labeled 'Let's Talk'.
Website homepage for a digital strategy company called Rose, featuring navigation links, a header titled 'Digital Strategy,' and sections on digital transformation, global wildlife conservation project, and Airbnb content optimization, with related images.
A webpage titled 'Augmented Reality Means Never Having to Say Goodbye' with two images: on the left, a person in fashion standing within a virtual frame, and on the right, a bottle of spirit displayed in an augmented reality setting. The page includes sections on strategy, experience design, AR object and animation design, and AR experience development.