Global Wildlife Conservation

Role

Content Strategy

Duration

4 Weeks

From Strategy to Launch

The Challenge

Global Wildlife Conservation (GWC) was looking to create an interactive website to drive traffic and engagement with Rewilding projects. In order to promote biodiversity and build community, ROSE collaboratively imagined innovative ways to drive engagement and create an online forum for people to engage with each other through the Global Wildlife Conservation website. Through creative technology GWC can continue to build upon their efforts and continue working towards a greener tomorrow.

The Content Strategy

We helped steer content and messaging to address the global push for conservation. We provided content strategy surrounding the Global Wildlife Conservation website pages and CTA’s to increase engagement and pinpoint how to get users to interact with the Re:wild content. We also strategized a content approach that melded scientific language with everyday language that allowed for a broader user base to engage with the content.

A donation webpage for Re:Wild with a yellow background, a photo of a young hyena, and options to donate or share.

The Results

A colorful collage of animals including a turtle, two birds, a crab, a lizard, and a pink and blue spider against an orange background with a distant mountain and the text 'for all wildkind'.
A website fundraiser page for wildlife conservation with a large orange background, featuring a turtle on the left side, and options to donate by mail or online. There are multiple smaller versions of the page included, showing donation options and programs.
A collection of environmental conservation website pages with information about the Pink Iguana, funding efforts, ecological impact, and local wildlife, including a close-up of a bird and images of reptile and wildlife habitats.